Buying a Diamond

First, educate yourself in the 4c’s of diamonds, Buying a diamond is different from a buying a car which are the same.  Diamonds are like snowflakes, no two are alike. Insist on a certified diamond grading report from a major independent gemological laboratory such as GIA or EGL to safeguard your purchase. Never depend on an “Appraisal” done by the seller. That’s conflict of interest.

Where to buy:
If you go to a retail jewelry store, they will sell you what they have in stock.And at what price?  One national jewelry chain averages 250% profit and That’s not unusual. That means if they pay $1,000, you pay $2,500.

We are part of a network of 3,900 diamond dealers in 40 countries.  The database lists 300,000+ diamonds with a wholesale value over $3,000,000.00.  We do a search for your diamond. Possibly 10, 100 or 1,000 diamonds are listed with your search parameters. 

We send a “screen-shot” of the database to you. You see all the information, including our actual cost.  You calculate your diamond cost yourself. We charge 5% brokerage fee plus shipping and insurance ($25 to $50 for most diamonds).  Of course, all sales are fully guaranteed.  

Don’t spend money unnecessarily! 

Some people say “I want a flawless diamond.”

A one carat flawless pure white “D” color diamond can cost $35,000 in a jewelry store.  A diamond that will look like it can be had for $5,000.  It takes a microscope to see the difference. Think what you could do with $30,000 you just saved. Maybe pay for a wedding or a vacation?

Besides, how many people you know walk around with a microscope?  Why buy a Flawless when you don’t have to.

  1. Learn the 4C’s and diamond terminology
  2. Learn about Clarity Enhanced diamonds
  3. Frequently Asked Questions

We have diamonds from Perfect to Great to Good Enough

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